BD's Hype Tribe Design Interior de Birou by DB and B Pte Ltd

BD's Hype Tribe Design Interior de Birou by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2021

BD's Hype Tribe Design Interior de Birou

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award de Aur Winner in Interior Category

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The Design

About BD's Hype Tribe Design Interior de Birou

BD's Hype Tribe este un design interior de birou situat pe două etaje ale unei clădiri din Singapore. Designul reunește mai multe unități de business într-un spațiu comunitar comun. O zonă de recepție, zone de cafenea pentru co-working și cartiere de lucru sunt conectate printr-un parcurs vizual continuu. Una dintre zonele de cafenea este inspirată de un cadru în aer liber și oferă un mediu calm și confortabil. Panourile acustice suspendate creează o senzație de fluiditate deasupra spațiului. Lemnul și plantele verzi sunt combinate pentru a aduce elemente biofile în interior. O abordare bazată pe partajarea birourilor susține utilizarea eficientă a suprafeței etajului.

The Recognition

About the A' Design Award de Aur

BD's Hype Tribe Design Interior de Birou a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca BD's Hype Tribe Design Interior de Birou să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. BD's Hype Tribe Design Interior de Birou creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release