From Caudat Ambalaj pentru Cafea by Vu Agency

From Caudat Ambalaj pentru Cafea by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2021

From Caudat Ambalaj pentru Cafea

by Vu Agency

Client: From CauDat

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Ambalaj pentru Cafea

Din Caudat este un sistem de ambalare pentru cafea, produs în formate de un kilogram, 500 grame și 250 grame. Designul înlocuiește imaginea obișnuită a boabelor de cafea cu mascote grafice inspirate din civilizații antice și din arta tatuajului samoan. Galbenul și negrul sunt folosite în proporții echilibrate pentru a crea contrast fără a produce disconfort vizual. Spațiul liber păstrează aspectul clar și ușor de citit. Ambalajele sunt imprimate prin offset și flexografie pe hârtie, folie de aluminiu și filme plastice. Scopul este obținerea unui ambalaj de cafea facil de reținut și ușor de descris altora.

The Recognition

About the A' Design Award de Bronz

From Caudat Ambalaj pentru Cafea a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca From Caudat Ambalaj pentru Cafea să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. From Caudat Ambalaj pentru Cafea satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency