L’Amour Red Packet Boxset Plicuri Roșii by Alex King

L’Amour Red Packet Boxset Plicuri Roșii by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fier in Design de Articole Cadou Competition Category.

FierArticole Cadou· 2021

L’Amour Red Packet Boxset Plicuri Roșii

by Alex King

Client: A&J Design

A' Design Award de Fier Winner in Articole Cadou Category

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Verified Award Winner

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Colors

The Design

About L’Amour Red Packet Boxset Plicuri Roșii

Setul prezent de plicuri roșii conține 16 plicuri pentru a simboliza norocul și plinătatea în viață. Cumpărătorii pot alege dintre 26 de modele diferite și combinații de la „A" la „Z" în funcție de inițiale și nevoi personale. Cadoul personalizat oferă oamenilor un sentiment de unicitate și este perfect pentru a crea o notă personală pentru sine și pentru persoanele pe care le prețuiesc. Destinat persoanelor căsătorite din clasa de mijloc care doresc să aleagă plicuri roșii personalizate și să le ofere copiilor cu cele mai bune urări.

The Recognition

About the A' Design Award de Fier

L’Amour Red Packet Boxset Plicuri Roșii a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca L’Amour Red Packet Boxset Plicuri Roșii să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, L’Amour Red Packet Boxset Plicuri Roșii merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King