Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală by Bold Brands

Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2021

Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală

by Bold Brands

Client: Bold Brands

A' Design Award de Argint Winner in Ambalaje Category

25,457

Verified Award Winner

Verify Award Status for #122875

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală

Beer Mail este un design de ambalaj pentru o gamă de beri artizanale. Etichetele sunt încadrate precum timbrele poștale, o referință la numele mărcii și la caracterul de colecție al timbrelor. Fiecare sortiment poartă o ilustrație de tip colaj care îmbină elemente ce par fără legătură la prima vedere. Ingredientele folosite în bere sunt ascunse în cadrul ilustrațiilor, astfel încât consumatorul să le poată căuta. Berea este comercializată în sticle de 330 ml cu etichete imprimate digital și în cutii imprimate de 500 ml. Designul reflectă cantitățile mici de producție ale gamei.

The Recognition

About the A' Design Award de Argint

Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Beer Mail by Volfas Engelman Ambalaj pentru bere artizanală este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite