Check-in Hsinchu City And Design Expo de BIAS Architects and Associates

Lucrarea Check-in Hsinchu City And Design Expo de BIAS Architects and Associates este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Argint în Categoria de Competiție Design de Evenimente.

ArgintEveniment· 2021

Check-in Hsinchu City And Design Expo

de BIAS Architects and Associates

Client: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Câștigător al premiului A' Design Award de Argint în Categoria Eveniment

45,569

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #123053

Vizitați Site-ul Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Check-in Hsinchu City And Design Expo

Design Expo este un eveniment anual de design promovat de guvernul central din Taiwan. Acesta își propune să aducă energie nouă sectorului local de design. În 2020, Hsinchu l-a găzduit, adică un oraș care deține un parc științific vibrant și mai mult de 300 de ani de istorie. În acest context, BIAS a transformat Expo într-un eveniment urban. În loc să declanșeze o singură expoziție, această alegere a adus reimaginarea temporară a unei linii de locuri din oraș. Scopul a fost să permită oamenilor să experimenteze diversitatea orașului și să prezinte o nouă narațiune urbană, două lucruri care au evidențiat în cele din urmă puterea socială a designului.

Recunoașterea

Despre A' Design Award de Argint

Check-in Hsinchu City And Design Expo a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Check-in Hsinchu City And Design Expo să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Check-in Hsinchu City And Design Expo este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Dimensiuni și Ambalare: Total exhibition area: 410,000 sqm
Etichete: design expo, social design, public space, city, urban culture, urban identity
Tehnologie de Producție: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Provocare de Design: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Cercetare: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspirație: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Durata Proiectului: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Flux Operațional: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Membrii Echipei: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Credite Imagini: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020