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Lavazza Elogy Milk Aparatul De Cafea by Florian Seidl
Lavazza Elogy Milk Aparatul De Cafea by Florian Seidl
Lavazza Elogy Milk Aparatul De Cafea by Florian Seidl
Lavazza Elogy Milk Aparatul De Cafea by Florian Seidl
Lavazza Elogy Milk Aparatul De Cafea by Florian Seidl

Platină Electrocasnic · 2021

Lavazza Elogy Milk Aparatul De Cafea

by Florian Seidl

  • A' Design Award de Platină 2021 in Electrocasnic
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 519,077
  • Verification code 4800BF54C5 · Verify this award
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Colors

About Lavazza Elogy Milk Aparatul De Cafea

Acest aparat de cafea cu spumant de lapte integrat oferă pachetul complet al culturii cafelei italiene: de la espresso la cappuccino sau latte. Designul se inspiră din cafenelele și barurile italiene și este o evoluție a limbajului de formă existent Lavazza. Se caracterizează printr-o carcasă mare, fără sudură, cu logo-ul Lavazza tridimensional pe lateral. Accentele metalice subliniază principalele puncte de atingere, cum ar fi pârghia, grila de picurare și interfața de utilizare. Sistemul Lavazza in Black oferă, de asemenea, capsule de cafea care se pot decoji, care pot fi reciclate mai ușor. S-a muncit mult pentru reducerea nivelului de zgomot și a consumului de energie.

About the A' Design Award de Platină

Lavazza Elogy Milk Aparatul De Cafea a câștigat A' Design Award de Platină, o recunoaștere extrem de prestigioasă acordată designurilor cu adevărat excepționale, elegante și magnifice. Câștigătorii Platinei sunt minuni ale creației, mărturii ale limitelor creativității intelectuale, și demonstrează profesionalismul de neegalat și geniul designerilor lor. Se așteaptă ca aceste designuri să fie cele mai renumite lucrări, care definesc estetica unei epoci, contribuie la bunăstarea societății și împing limitele artei, științei, designului și tehnologiei. Lavazza Elogy Milk Aparatul De Cafea prezintă un nivel transcendent de excelență și face, fără îndoială, lumea un loc mai bun prin caracteristicile sale avantajoase și valoroase. Lavazza Elogy Milk Aparatul De Cafea este o lucrare câștigătoare a A' Design Award de Platină care trezește dorințe, inspiră, entuziasmează, încântă și stârnește o mare bucurie.

Press Kit

Unique Properties
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging
Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge
Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration
The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow
The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits
Lavazza

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