Beijing Winter Olympics Flagship Store Design Interior Comercial de Xiaolu Zhang

Lucrarea Beijing Winter Olympics Flagship Store Design Interior Comercial de Xiaolu Zhang este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Argint în Categoria de Competiție Design Interior.

ArgintInterior· 2021

Beijing Winter Olympics Flagship Store Design Interior Comercial

de Xiaolu Zhang

Câștigător al premiului A' Design Award de Argint în Categoria Interior

20,078

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Designul

Despre Beijing Winter Olympics Flagship Store Design Interior Comercial

Magazinul Emblematic al Jocurilor Olimpice de Iarnă de la Beijing este un proiect de design interior comercial creat pentru primul magazin emblematic global al Jocurilor Olimpice de Iarnă din 2022. Spațiul de 800 de metri pătrați din Beijing îmbină comerțul cu amănuntul cu o zonă de lansare media utilizată pentru prezentări de produse și informare publică. Instalația artistică de la intrare sporește recunoașterea vizuală. Pupitrul și formele conexe sunt realizate din acril alb mat, tăiat în felii groase de trei centimetri, cu colțurile șlefuite. Luminile care își schimbă culoarea, amplasate în spatele acrilului, creează o atmosferă imersivă de gheață și zăpadă.

Recunoașterea

Despre A' Design Award de Argint

Beijing Winter Olympics Flagship Store Design Interior Comercial a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Beijing Winter Olympics Flagship Store Design Interior Comercial să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Beijing Winter Olympics Flagship Store Design Interior Comercial este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensiuni și Ambalare: 800 square meters
Etichete: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Tehnologie de Producție: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Provocare de Design: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Cercetare: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspirație: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Durata Proiectului: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Flux Operațional: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Membrii Echipei: Zhangxiaolu
Huangzhihong