Scentwalk Identitate Corporativă by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Identitate Corporativă by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2022

Scentwalk Identitate Corporativă

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

A' Design Award de Argint Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #126459

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Identitate Corporativă

Scentwalk este o identitate corporativă conceptuală pentru o companie a viitorului care extrage și stochează amintiri sub formă de miros. Logo-ul este o prescurtare a numelui brandului și este construit pornind de la ideile de molecule de miros, date, extracție, colectare și mers. Schema cromatică utilizează folie holografică argintie, un material care pare argintiu, dar reflectă culoarea în lumină, evocând ideea că gazul este incolor, dar poate crea emoție. Marca este dinamică și este însoțită de un sunet specific. Posterele și produsele conexe se adresează sinelui, partenerilor, familiei și prietenilor.

The Recognition

About the A' Design Award de Argint

Scentwalk Identitate Corporativă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Scentwalk Identitate Corporativă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Scentwalk Identitate Corporativă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.