Fier Social · 2022
Roi Re Funcție principală: Ilustrație
by Poovakorn Watcharaphongphiphat
- A' Design Award de Fier 2022 in Social
- CLIENT: Mahidol University International College
- Estimated Number of Design Views: 25,621
- Verification code 6523AC9C87 · Verify this award
Colors
About Roi Re Funcție principală: Ilustrație
Text de carte: Roi Re este un site web de expoziție online care se concentrează pe poveștile vânzătorilor ambulanți thailandezi în stil vechi, care abia mai există în zilele noastre. Scopul este de a crea apreciere și conștientizare în rândul generațiilor tinere față de cultura thailandeză, prin explorarea acestor activități rare de comerț stradal în stil tradițional. Roi Re oferă informații, cunoștințe și instrumente prin utilizarea unei serii unice și captivante de ilustrații.
About the A' Design Award de Fier
Roi Re Funcție principală: Ilustrație a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Roi Re Funcție principală: Ilustrație să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Roi Re Funcție principală: Ilustrație merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.
Press Kit
- Unique Properties
- "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
- Tags
- illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
- Production Technology
- “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
- Design Challenge
- Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
- Research
- Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.
The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past. - Inspiration
- Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
- Project Duration
- The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
- Operation Flow
- The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.
