The Treasure of Zbojniks Etichetă de sticlă by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award de Aur in Design de Ambalaje Competition Category.
AurAmbalaje· 2022
The Treasure of Zbojniks Etichetă de sticlă
Client: St. Nicolaus (client company); Zbojnicka (brand)
A' Design Award de Aur Winner in Ambalaje Category
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- Verified Award Winner
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The Design
About The Treasure of Zbojniks Etichetă de sticlă
Comoara Zbojnicilor este un design de etichetă pentru distilatele de fructe Zbojnicka. Zbojnicka înseamnă în slovacă „aparținând unui Zbojnik". Zbojnicii erau haiduci care au participat la răscoale împotriva iobăgiei, iar oamenii credeau că aceștia își ascundeau comorile în munții Slovaciei. Eticheta prezintă distilatele ca fiind comoara Zbojnicilor. Muntele Velky Rozsutec este ilustrat în partea de sus, iar ornamente slovace din diferite regiuni încadrează designul. Ilustrațiile în stil de gravură sunt tipărite în două culori pe hârtie mată de culoare crem, cu o textură fină. Numele produsului este aplicat prin embosare cu auriu.
The Recognition
About the A' Design Award de Aur
The Treasure of Zbojniks Etichetă de sticlă a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca The Treasure of Zbojniks Etichetă de sticlă să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. The Treasure of Zbojniks Etichetă de sticlă creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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