Argint Grafică · 2022
Zaku Inc. Identitatea Corporativă
- A' Design Award de Argint 2022 in Grafică
- CLIENT: Arica Design Inc
- Estimated Number of Design Views: 39,950
- Verification code 7F0A2C4E49 · Verify this award
Colors
About Zaku Inc. Identitatea Corporativă
Acest simbol are două semnificații. Este numele companiei și sloganul companiei. Constă din tipografie de caractere kanji japoneze, care citesc zaku în numele companiei. Kanji-ul conține și sensul de a crea. Silueta mâinii lui Good este formată folosind acest personaj, care înseamnă a crea. În acest fel, sloganul companiei Creating Good este exprimat într-o singură marcă. Simbolul exprimă angajamentul companiei de a crea bine în lume prin măsuri creative.
About the A' Design Award de Argint
Zaku Inc. Identitatea Corporativă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Zaku Inc. Identitatea Corporativă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Zaku Inc. Identitatea Corporativă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Press Kit
- Unique Properties
- This symbol has two meanings. It is the company name and the company slogan.
It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.
The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark. - Dimensions & Packaging
- The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS - Tags
- Typography, Logos, Symbols, Corporate Identity, Logotypes
- Production Technology
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.
The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!
Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity. - Design Challenge
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable. - Research
- In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry. - Inspiration
- The designer decided to use the client's company slogan itself as the logo design.
This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name. - Project Duration
- It opened in Japan in March 2021.
- Operation Flow
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
