Bronz Ambalaje · 2022
Gregory Donut Ambalaj pentru Gogoși
- A' Design Award de Bronz 2022 in Ambalaje
- CLIENT: Stora Enso China Packaging
- Estimated Number of Design Views: 12,273
- Verification code 796FD2332A · Verify this award
Colors
About Gregory Donut Ambalaj pentru Gogoși
Gregory Donut este un design de ambalaj din hârtie pentru gogoși vândute ca mâncare la pachet. Toată hârtia vizibilă este de calitate alimentară. Mâneca este realizată din hârtie FBB de mare rezistență, acoperită cu un lac mat pe bază de apă care protejează cerneala și imprimată cu cerneală din soia de calitate alimentară. O structură rotativă la nouăzeci de grade permite ambalatorului să formeze rapid cutia, astfel încât ambalajul poate fi expediat plat. Fiecare cutie conține șase gogoși, iar cele două dimensiuni ale mânerului tip mânecă sunt potrivite pentru șase sau douăsprezece bucăți. Grafica în albastru marin, cu ilustrații de gogoși și grâu, evocă cultura marinărească.
About the A' Design Award de Bronz
Gregory Donut Ambalaj pentru Gogoși a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Gregory Donut Ambalaj pentru Gogoși să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Gregory Donut Ambalaj pentru Gogoși satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Press Kit
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
