Secret Behind Magic Ambalaj pentru Nuci by Stora Enso China Packaging

Secret Behind Magic Ambalaj pentru Nuci by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2022

Secret Behind Magic Ambalaj pentru Nuci

by Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #131239

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Ambalaj pentru Nuci

Secret Behind Magic este un ambalaj de tip "blind box" pentru un mix de nuci. Grafica cutiei exterioare utilizează linii coordonate și trei culori primare, inspirate din compoziția lui Mondrian, combinate cu o tonalitate simulată de hârtie kraft maro. Designul transmite ideea unei nutriții echilibrate și sănătoase într-un mod simplu. Cutiile interioare respectă aceleași culori și adaugă ilustrații cu personaje de desene animate pentru un joc de rol. Un mecanism intern de ridicare împinge fiecare cutie interioară către deschidere, astfel încât toate cutiile pot fi extrase una câte una. Sunt utilizate carton de grad alimentar și cerneală pe bază de soia.

The Recognition

About the A' Design Award de Bronz

Secret Behind Magic Ambalaj pentru Nuci a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Secret Behind Magic Ambalaj pentru Nuci să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Secret Behind Magic Ambalaj pentru Nuci satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang