Wine and Chess Cutie pentru Sticle de Vin, Set de Șah by Andrei Filatov

Wine and Chess Cutie pentru Sticle de Vin, Set de Șah by Andrei Filatov is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fier in Design de Ambalaje Competition Category.

FierAmbalaje· 2022

Wine and Chess Cutie pentru Sticle de Vin, Set de Șah

by Andrei Filatov

Client: Chateau La Grace Dieu des Prieurs

A' Design Award de Fier Winner in Ambalaje Category

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Colors

The Design

About Wine and Chess Cutie pentru Sticle de Vin, Set de Șah

Wine and Chess este o cutie de vin pentru șase sticle care servește și drept set de șah. Fiecare sticlă se așază într-un compartiment dedicat, iar două spații din interior găzduiesc pungile cu piesele de șah. Când capacul este întors cu susul în jos, este dezvăluită o tablă de șah cu pătrățele alternante roșii și crem. Structura cutiei este realizată din MDF gri din lemn, cu furnir natural de stejar, iar cele patru laturi ale bazei sunt acoperite cu piele de capră roșie, cusută manual. Cutia are dimensiunile 42 pe 13 pe 42 de centimetri. Designul permite ca ambalajul să fie păstrat și folosit mult timp după ce vinul a fost consumat.

The Recognition

About the A' Design Award de Fier

Wine and Chess Cutie pentru Sticle de Vin, Set de Șah a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Wine and Chess Cutie pentru Sticle de Vin, Set de Șah să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Wine and Chess Cutie pentru Sticle de Vin, Set de Șah merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche.
It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk.
Dimensions & Packaging: The dimensions: 42 cm * 13 cm * 42 cm.
The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg.
Tags: luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art
Production Technology: •Gray Wooden MDF Valchromat box structure
•Top chessboard made of Natural oak veneered MDF, satin varnish
•Edge banding of the box in Natural Oak Veneer
• Bottom of box covered with Natural oak veneer
•Outside covering of the 4 sides of the base in Red goatskin with stitching
•Gold Hot Foil Logo Art Russe
•Red and cream boxwood chess pieces, 100% cotton lace closure.
Design Challenge: The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly).
The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves.
Research: The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used.
Inspiration: Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine.
The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time.
Project Duration: The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai.
Operation Flow: Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away.
Patents: N/A
Team Members: Laurent Prosperi
Frederic Chaput
Image Credits: Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina;
Video credits: AP Production.