Tsingtao Beer Ambalaj cutie cadou pentru bere by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Ambalaj cutie cadou pentru bere by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2022

Tsingtao Beer Ambalaj cutie cadou pentru bere

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award de Argint Winner in Ambalaje Category

26,238
Verified Award Winner
Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Ambalaj cutie cadou pentru bere

Tsingtao Beer este un ambalaj tip cutie cadou creat pentru cea de-a 120-a aniversare a brandului. Designul găzduiește trei beri Pilsner vintage și se inspiră din arhitectura distinctivă a orașului Qingdao. Ilustrația combină reperele locale cu cultura brandului, evidențiind legătura dintre brand și cultura regională. Carcasa exterioară se desface în ambele părți, o mișcare inspirată de înflorirea hameiului, unul dintre ingredientele berii. Berile sunt dezvăluite la deschiderea cutiei cadou. Se utilizează hârtie specială, iar producția include imprimare UV, ștanțare la cald și embosare.

The Recognition

About the A' Design Award de Argint

Tsingtao Beer Ambalaj cutie cadou pentru bere a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Tsingtao Beer Ambalaj cutie cadou pentru bere să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Tsingtao Beer Ambalaj cutie cadou pentru bere este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu