Idun Red Heart Sucul De Mere by Evan Chen

Idun Red Heart Sucul De Mere by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2022

Idun Red Heart Sucul De Mere

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award de Argint Winner in Ambalaje Category

26,974

Verified Award Winner

Verify Award Status for #133212

View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Sucul De Mere

Zeița tinereții care stăpânește mărul de aur: Idun. Imaginea principală aduce un omagiu artistului John Bauer, extragând Idun și reproiectându-l pentru a încorpora frumosul mediu de creștere a merelor. Merele din mâna zeiței sunt scobite pe eticheta sticlei pentru a dezvălui sucul de mere roșu de sub etichetă, exprimând proprietățile naturale ale merelor. Trei dintre mere sunt tratate cu un proces de ștanțare cu aur pentru a transmite cele trei mere de aur primite de la Zeița Tineretului pentru a le stoarce în suc.

The Recognition

About the A' Design Award de Argint

Idun Red Heart Sucul De Mere a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Idun Red Heart Sucul De Mere să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Idun Red Heart Sucul De Mere este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang