Before the Midnight Hour Ilustrațiile De Mobilier de Martin Reznik

Lucrarea Before the Midnight Hour Ilustrațiile De Mobilier de Martin Reznik este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Aur în Categoria de Competiție Design Grafic.

AurGrafică· 2022

Before the Midnight Hour Ilustrațiile De Mobilier

de Martin Reznik

Client: Martin Reznik Illustration

Câștigător al premiului A' Design Award de Aur în Categoria Grafică

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Designul

Despre Before the Midnight Hour Ilustrațiile De Mobilier

O serie de ilustrații alb-negru comandate de Marc Krusin și care prezintă cele mai importante modele de mobilier ale sale pentru Knoll și Desalto. Inspirat de benzi desenate și cinematograf noir, proiectul rupe convențiile ilustrației de mobilier aducând narațiune în scene, utilizarea unei perspective exagerate și o estetică noir capricios. Lipsa prezenței umane și a obiectelor împrăștiate adaugă un element de mister și suspans poveștii, în timp ce protagonistul este dezvăluit într-un final surpriză. Toate imaginile au fost desenate digital în Adobe Photoshop folosind tableta Wacom Cintiq.

Recunoașterea

Despre A' Design Award de Aur

Before the Midnight Hour Ilustrațiile De Mobilier a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Before the Midnight Hour Ilustrațiile De Mobilier să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Before the Midnight Hour Ilustrațiile De Mobilier creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensiuni și Ambalare: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etichete: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tehnologie de Producție: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Provocare de Design: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Cercetare: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirație: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Durata Proiectului: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Flux Operațional: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Credite Imagini: All illustrations: Martin Reznik, 2021