Dragon Boat Festival Packaging Cutie cadou by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Cutie cadou by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2022

Dragon Boat Festival Packaging Cutie cadou

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Cutie cadou

Ambalajul Festivalului Bărcilor Dragon este o cutie cadou creată pentru Festivalul chinezesc al Bărcilor Dragon. Cutia exterioară are forma unui dragon, cu frunze de pelin conturând corpul și texturi de frunze de stuf formând solzii. Cutia interioară înfățișează doi dragoni ținând zongzi, un motiv care semnifică noroc dublu în cultura chineză. Când capacul este ridicat, cele patru laturi ale cutiei interioare se desfac prin gravitație, precum o cortină ridicându-se. Cutia este realizată din hârtie ecologică cu sculptură tridimensională în hârtie și carton stratificat. Designul transmite urări de sănătate și prosperitate.

The Recognition

About the A' Design Award de Argint

Dragon Boat Festival Packaging Cutie cadou a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Dragon Boat Festival Packaging Cutie cadou să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Dragon Boat Festival Packaging Cutie cadou este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu