Better for All Cutie cadou by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Cutie cadou by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2022

Better for All Cutie cadou

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #134175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Cutie cadou

Better for All este o cutie cadou concepută pentru Anul Nou Chinezesc. Ambalajul exterior este predominant roșu, pentru a reflecta atmosfera festivă a sărbătorii. Cutia se deschide într-un mod care amintește de tradiționala ușă dublă chinezească. Odată desfăcută, se dezvăluie o ilustrație de bun augur ce combină lei dansatori, zâne zburătoare și felinare. Un autocolant magnetic în formă de leu dansator decorează și fixează cutia, putând fi folosit ulterior ca magnet de frigider. În interior sunt plasate plicuri roșii, cuplete și un calendar, toate având aceleași elemente ilustrative. Sunt utilizate hârtie și cerneală ecologice.

The Recognition

About the A' Design Award de Bronz

Better for All Cutie cadou a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Better for All Cutie cadou să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Better for All Cutie cadou satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu