Freeze Dried Ambalaj pentru Cafea by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Ambalaj pentru Cafea by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Aur in Design de Ambalaje Competition Category.

AurAmbalaje· 2022

Freeze Dried Ambalaj pentru Cafea

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award de Aur Winner in Ambalaje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Ambalaj pentru Cafea

Freeze Dried este un design de ambalaj pentru cafea creat pentru un segment de consumatori tineri. Ambalajul combină un aspect modern cu elemente ale culturii tradiționale chineze. Conceptul vizual se bazează pe cele cinci elemente: metal, lemn, apă, foc și pământ, și folosește culori tradiționale chinezești. O cutie mare conține mai multe cutii mai mici, astfel încât setul este ușor de depozitat și de transportat. Fiecare cutie mică este resigilabilă, ceea ce ajută la controlul cantității de cafea utilizate. Eticheta exterioară este imprimată pe hârtie cretată, iar cutiile mici sunt fabricate din polipropilenă.

The Recognition

About the A' Design Award de Aur

Freeze Dried Ambalaj pentru Cafea a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Freeze Dried Ambalaj pentru Cafea să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Freeze Dried Ambalaj pentru Cafea creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.