Wuhan Resort Design Interior pentru Centru de Vânzări by DSC Design

Wuhan Resort Design Interior pentru Centru de Vânzări by DSC Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2022

Wuhan Resort Design Interior pentru Centru de Vânzări

by DSC Design

Client: DSC Design

A' Design Award de Argint Winner in Interior Category

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The Design

About Wuhan Resort Design Interior pentru Centru de Vânzări

Wuhan Resort este centrul de vânzări al unui mare complex cultural și turistic din Wuhan, China. Interiorul se întinde pe 3.810 metri pătrați și continuă limbajul de design curbat al fațadelor clădirii. Un perete de brand curbat și un ecran LED de mari dimensiuni urmează linia unui tavan suspendat inelar. Materialele personalizate, inclusiv panourile de tavan fără îmbinări cu aspect de lemn și pardoseala din piatră artificială fără îmbinări, creează o suprafață unitară. Pereții curbați ghidează circulația și modelează zone destinate lecturii și cafelei, discuțiilor de vânzări și interacțiunii, conectând comerțul, arta și natura.

The Recognition

About the A' Design Award de Argint

Wuhan Resort Design Interior pentru Centru de Vânzări a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Wuhan Resort Design Interior pentru Centru de Vânzări să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Wuhan Resort Design Interior pentru Centru de Vânzări este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging: Project area: 3,810sqm
Function: Sales center
Tags: DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology: 1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge: Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research: In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration: Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration: Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow: The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members: Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits: JS studio / YU PHOTOGRAPHY