Now Bicicleta De Următoarea Generație de Woom

Lucrarea Now Bicicleta De Următoarea Generație de Woom este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Argint în Categoria de Competiție Design de Vehicule.

ArgintVehicul· 2022

Now Bicicleta De Următoarea Generație

de Woom

Client: Woom

Câștigător al premiului A' Design Award de Argint în Categoria Vehicul

64,605

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #134929

Vizitați Site-ul Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Now Bicicleta De Următoarea Generație

Cu woom-ul său Acum, producătorul austriac de biciclete pentru copii și adolescenți lansează o bicicletă de stil de viață urban care este pe cât de atrăgătoare, pe atât de unică: noul woom este o bicicletă ușoară și complet încărcată, cu o nouă interpretare a arhitecturii cadrului și ambalată. cu caracteristici speciale. Într-un semn de cap către lumea mesagerilor de biciclete, Woom Now combină un suport frontal integrat cu o roată din față mică. Această caracteristică nu este doar elegantă, ci oferă și o călătorie sigură și stabilă atunci când transportați încărcături.

Recunoașterea

Despre A' Design Award de Argint

Now Bicicleta De Următoarea Generație a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Now Bicicleta De Următoarea Generație să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Now Bicicleta De Următoarea Generație este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Dimensiuni și Ambalare: 1480 cm x 720 cm x 250 cm
Etichete: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Tehnologie de Producție: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Provocare de Design: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Cercetare: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Inspirație: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Durata Proiectului: This bicycle was designed in Austria, the project was carried out for 2 years.
Flux Operațional: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Credite Imagini: woom GesmbH