WWI Cultural Trail Ghid Turistic, Hartă by Martino Spreafico

WWI Cultural Trail Ghid Turistic, Hartă by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fier in Tipăritură Competition Category.

FierTipăritură· 2022

WWI Cultural Trail Ghid Turistic, Hartă

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award de Fier Winner in Tipăritură Category

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Verified Award Winner

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Colors

The Design

About WWI Cultural Trail Ghid Turistic, Hartă

Traseul Cultural al Primului Război Mondial este un ghid turistic cu o hartă pliabilă pentru un traseu montan din Alpii Italieni. Cartea are 94 de pagini și dimensiuni de 185 pe 235 de milimetri. O pliere de hârtie în ultima pagină găzduiește o hartă la scara 1 la 25000, care se desface la 700 pe 700 de milimetri. Cele opt etape ale traseului sunt descrise cu detalii privind lungimea, altitudinea și timpul necesar. Fotografii vechi, poezii și texte scurte evocă Primul Război Mondial desfășurat în aceiași munți. O paletă de verde închis și fonturi în stil mașină de scris sugerează perioada istorică. Drumeții pot lua cu ei pe traseu doar harta, mai ușoară.

The Recognition

About the A' Design Award de Fier

WWI Cultural Trail Ghid Turistic, Hartă a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca WWI Cultural Trail Ghid Turistic, Hartă să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, WWI Cultural Trail Ghid Turistic, Hartă merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari