Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG de Rich Honour International Designs Co., Ltd

Lucrarea Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG de Rich Honour International Designs Co., Ltd este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Bronz în Categoria de Competiție Design Interior.

BronzInterior· 2022

Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG

de Rich Honour International Designs Co., Ltd

Câștigător al premiului A' Design Award de Bronz în Categoria Interior

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Designul

Despre Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG

Sediul Central Galaxy Command al ACG este un magazin emblematic de retail din Taipei, Taiwan, ocupând 232 de metri pătraţi la parterul unui centru comercial. Magazinul prezintă produse anime, comic şi de gaming printr-un aranjament narativ, mai degrabă decât pe categorii de brand. Traseul clientului parcurge cinci zone: un hol pentru expoziţii tematice, o recepţie pentru serviciul clienţi, un centru de armament pentru accesorii de personaje, Camera Muse ca spaţiu de tranziţie, şi o zonă exterioară concepută sub forma unui oraş-tunel reflectorizant. Grafica manga, materialele reflectorizante şi culorile solide sugerează lumi suprapuse.

Recunoașterea

Despre A' Design Award de Bronz

Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Galaxy Command HQ of ACG Sediul Central Galaxy Command al ACG satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensiuni și Ambalare: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Etichete: ACG, MAG, E-Muse
Tehnologie de Producție: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Provocare de Design: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Cercetare: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspirație: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Durata Proiectului: Oct.2020~May.2021 in Taipei, Taiwan.
Flux Operațional: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Membrii Echipei: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee