Can You See the Music Identitatea Dinamică by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2022

Can You See the Music Identitatea Dinamică

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award de Argint Winner in Grafică Category

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Verified Award Winner
Verify Award Status for #137173

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The Design

About Can You See the Music Identitatea Dinamică

Lucrarea creată pentru Franz Liszt Chamber Orchestra este o identitate de brand dinamică bazată pe muzică, care urmărește să revigoreze aspectul vizual al orchestrei. Creatorii săi au inventat un limbaj muzical alternativ, prin care orice melodie poate fi vizualizată în cadrul setului de linii directoare definite. Identitatea permite fiecărui membru al orchestrei să-și construiască propriul logo personalizat, legat de piesa preferată din repertoriu. Mai mult, datorită unei aplicații personalizate de design de logo, chiar și publicul ar putea deveni o parte activă a procesului de reînnoire a identității.

The Recognition

About the A' Design Award de Argint

Can You See the Music Identitatea Dinamică a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Can You See the Music Identitatea Dinamică să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Can You See the Music Identitatea Dinamică este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions