By Beth Ambalajul Suplimentului De Colagen by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award de Aur in Design de Ambalaje Competition Category.
AurAmbalaje· 2022
By Beth Ambalajul Suplimentului De Colagen
Client: Depot Creative
A' Design Award de Aur Winner in Ambalaje Category
Verified Award Winner
Verify Award Status for #137495The Design
About By Beth Ambalajul Suplimentului De Colagen
Agenția a fost însărcinată să creeze un sistem de identitate vizuală și un design de ambalaj, inclusiv un vas la comandă pentru acest atelier de lux. Acolo unde a fost posibil, toate materialele au fost selectate pe baza acreditărilor lor de mediu, variind de la utilizarea deșeurilor post-consum, hârtie FSC și cerneluri pe bază de soia. Ambalajul folosește o paletă de culori de verde închis și nuanțe pastelate deschise, materiale de înaltă calitate, structuri și finisaje subtile de imprimare pentru a crea un sentiment tangibil de lux și prestigiu.
The Recognition
About the A' Design Award de Aur
By Beth Ambalajul Suplimentului De Colagen a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca By Beth Ambalajul Suplimentului De Colagen să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. By Beth Ambalajul Suplimentului De Colagen creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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