Carbon Research Identitate de Brand by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2022

Carbon Research Identitate de Brand

by Sxdesign

Client: Carbon Research

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
Verify Award Status for #137997

View at A' Design Award Press Release Award Badge

Colors

The Design

About Carbon Research Identitate de Brand

Carbon Research este o identitate de brand creată pentru o revistă academică fondată în contextul neutralității de carbon. Logo-ul combină imaginea Pământului cu structura atomică a carbonului pentru a exprima protecția mediului. Liniile de conexiune îmbină paralelele geografice ale Pământului cu traiectoriile electronilor, sugerând o gândire deschisă și o comunicare mai amplă. Structura simetrică și înconjurătoare reflectă o comunitate academică coezivă. Logo-ul combinat este imprimat pe copertele revistei și pe alte suporturi fizice, rămânând lizibil la o dimensiune minimă de 20 pe 5 milimetri.

The Recognition

About the A' Design Award de Bronz

Carbon Research Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Carbon Research Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Carbon Research Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign