Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte by Nargiza Usmanova

Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fier in Design Grafic Competition Category.

FierGrafică· 2022

Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte

by Nargiza Usmanova

Client: TELS Group

A' Design Award de Fier Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #139164

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Colors

The Design

About Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte

Inspirația pentru a crea ilustrații unice pentru trusa anuală de marcă a fost căutarea pe termen lung a unui stil abstract unic. Am creat 10 compoziții formale diferite cu linii dinamice impetuoase în palete de contrast. Principala diferență în proiect este crearea de ilustrații conceptuale de marcă pentru toate produsele promoționale. Toate ilustrațiile sunt desenate manual în tehnica guașă. Compozițiile formale coloriste într-un stil liniar minimalist ajută produsele să iasă în evidență față de o serie de alte exemple competitive.

The Recognition

About the A' Design Award de Fier

Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Abstract Illustrations Kit De Design De Branding Pentru Ilustrații Abstracte merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova