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Emirati One Showroom-Ul Auto De Lux by Marwan Mrad
Emirati One Showroom-Ul Auto De Lux by Marwan Mrad
Emirati One Showroom-Ul Auto De Lux by Marwan Mrad
Emirati One Showroom-Ul Auto De Lux by Marwan Mrad
Emirati One Showroom-Ul Auto De Lux by Marwan Mrad

Aur Interior · 2022

Emirati One Showroom-Ul Auto De Lux

by Marwan Mrad

  • A' Design Award de Aur 2022 in Interior
  • CLIENT: DPI Interior Design and Decoration LLC
  • Estimated Number of Design Views: 57,684
  • Verification code D83FA6C7C2 · Verify this award
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About Emirati One Showroom-Ul Auto De Lux

Emirati One este un showroom și muzeu auto, situat în turnul Burj Vista, pe bulevard, cu fața spre Burj Khalifa din Dubai, Emiratele Arabe Unite. Proiectul cu o suprafață totală de 997 de metri pătrați este o capodoperă care salută măiestria rafinată și aduce un omagiu moștenirii mondiale, un omagiu adus detaliilor complexe care au definit designul auto de-a lungul anilor.

About the A' Design Award de Aur

Emirati One Showroom-Ul Auto De Lux a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Emirati One Showroom-Ul Auto De Lux să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Emirati One Showroom-Ul Auto De Lux creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Press Kit

Unique Properties
Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.
Dimensions & Packaging
The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.
Tags
luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars
Production Technology
The entrance is chosen on the axe facing Burj Khalifa.

VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in.

White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls.
3D mosaic on the walls in areas that accommodate the desks.

LED strips installed on the floor, separate showroom pedestrian paths and cars displays.
Design Challenge
The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors.

We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car.

The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.
Research
Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques.

Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.
Inspiration
The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.
Project Duration
The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.
Operation Flow
Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.
Image Credits
Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021

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