Siela Ambalaj Cosmetic by Olga Takhtarova

Siela Ambalaj Cosmetic by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2022

Siela Ambalaj Cosmetic

by Olga Takhtarova

Client: Sot B&d

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Siela Ambalaj Cosmetic

Siela este un design de ambalaj pentru o linie de produse cosmetice pentru copii. Designul folosește un tub din plastic alb de 75 ml, decorat prin serigrafie și tampografie. Ilustrațiile stilizate sunt plasate în centrul designului, iar un singur personaj apare în diferite locuri și situații de-a lungul liniei de produse. Codificarea prin culori ajută cumpărătorii să diferențieze produsele. Textul este redus la minimum, astfel încât produsul potrivit să poată fi recunoscut rapid pe raft. Suprafața albă păstrează ilustrațiile clare și ușor de observat.

The Recognition

About the A' Design Award de Bronz

Siela Ambalaj Cosmetic a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Siela Ambalaj Cosmetic să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Siela Ambalaj Cosmetic satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.