Joy of Playing Identitate de Brand by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2022

Joy of Playing Identitate de Brand

by Squared

Client: Balin

A' Design Award de Bronz Winner in Grafică Category

15,515

Verified Award Winner

Verify Award Status for #140424

Descoperiți acum View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Identitate de Brand

Joy of Playing este o identitate de brand creată pentru Balin, o companie care produce jucării pentru copii. Identitatea include logo-ul, elementele de branding, ambalajele, precum și culorile și formele jucăriilor și personajelor. Limbajul vizual este minimalist, cu forme simple, o paletă de culori redusă și ilustrații în acuarelă. Fiecare personaj-jucărie are un nume și o poveste, ceea ce ajută copiii să formeze o conexiune emoțională. Materialele selectate includ lemn, placaj, hârtie, bumbac organic, precum și vopsele pe bază de apă și plante.

The Recognition

About the A' Design Award de Bronz

Joy of Playing Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Joy of Playing Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Joy of Playing Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska