Gui Ba Fang Ambalaj Baijiu by Yanhui Zhang

Gui Ba Fang Ambalaj Baijiu by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2023

Gui Ba Fang Ambalaj Baijiu

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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Colors

The Design

About Gui Ba Fang Ambalaj Baijiu

Gui Ba Fang este un design de ambalaj pentru un spirt chinezesc baijiu. Designul se inspiră din arta și istoria Dinastiei Tang. Tema este inspirată de povestea împăratului Tang care întâmpina oaspeți din numeroase ținuturi. Caligrafia tradițională, arta sigiliilor și motivele frescelor de la Dunhuang sunt aplicate atât pe cutia cadou, cât și pe sticlă. Sticla ceramică octogonală sugerează o primire din toate direcțiile. În interiorul cutiei, o ilustrație înfățișează împăratul primindu-și oaspeții. Cutia și sticla pot fi păstrate și reutilizate ca obiecte decorative.

The Recognition

About the A' Design Award de Bronz

Gui Ba Fang Ambalaj Baijiu a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Gui Ba Fang Ambalaj Baijiu să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Gui Ba Fang Ambalaj Baijiu satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensions & Packaging: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tags: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Production Technology: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Design Challenge: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Research: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiration: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Project Duration: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Operation Flow: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Image Credits: Zhang Yanhui
Zhang Xintong
Wang shijie