Shebude White Ambalajul Pentru Băuturi Alcoolice by Wu Yao

Shebude White Ambalajul Pentru Băuturi Alcoolice by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2023

Shebude White Ambalajul Pentru Băuturi Alcoolice

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award de Argint Winner in Ambalaje Category

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Colors

The Design

About Shebude White Ambalajul Pentru Băuturi Alcoolice

Designerii au folosit un model de jad din perioada statelor războinice ca element principal al ambalajului exterior. Forma sticlei adoptă cea mai clasică formă cilindrică. Jumătatea superioară a sticlei de vin este simplă și transparentă, jumătatea inferioară este din sticlă cu dungi, iar fundul este din aur în formă de munți și râuri chinezești. Cutia exterioară argintie este imprimată cu modele clasice chinezești. Tehnica de tăiere este elegantă și puternică, iar stilul este proaspăt și neîngrădit.

The Recognition

About the A' Design Award de Argint

Shebude White Ambalajul Pentru Băuturi Alcoolice a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Shebude White Ambalajul Pentru Băuturi Alcoolice să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Shebude White Ambalajul Pentru Băuturi Alcoolice este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging: 20cm x 10cm x 30cm
Tags: wine ，packaging，gift
Production Technology: Glass bronzing
Design Challenge: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Research: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Project Duration: The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Team Members: Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao