Dastbaf Jocul De Societate by Mahdokht Rezakhani

Dastbaf Jocul De Societate by Mahdokht Rezakhani is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design de Jucării Competition Category.

BronzJucărie· 2023

Dastbaf Jocul De Societate

by Mahdokht Rezakhani

Client: Houpaa Publication

A' Design Award de Bronz Winner in Jucărie Category

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Colors

The Design

About Dastbaf Jocul De Societate

Covorul persan este cel mai semnificativ aspect al culturii persane. Ideea inițială de design pentru un joc de masă pe o temă de țesut de covoare a venit din simbolismul și principiile de abstractizare ale picturilor persane. Diversitatea culorilor și motivele de dans care înconjoară o parte a unui covor sunt luate în considerare în ilustrația pachetului pentru a consolida identitatea vizuală. Panourile de jucători sunt, de asemenea, orașe specifice din Iran care sunt cele mai recunoscute pentru covoarele lor realizate manual.

The Recognition

About the A' Design Award de Bronz

Dastbaf Jocul De Societate a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Dastbaf Jocul De Societate să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Dastbaf Jocul De Societate satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is a board game on carpet weaving theme. The visual identity follows the common symbolism and abstraction in Persian carpet design to allow players to interact with each other and brake into the game story. The product name, Dastbaf, comes after the common Persian title that specifies handmade rugs.
Dimensions & Packaging: Package dimension: 30 cm * 30 cm * 6.5 cm
Tags: Persian design, board game illustration, carpet design, Persian illustration,
Production Technology: Adobe Illustrator, Adobe Photoshop, and Adobe Fresco software
Design Challenge: The most challenging part of the design was defining a central playboard in which players could separate their actions into the two main processes of the game. I described an octagonal-shaped board including five arched structures (for five players) and considered day and night features in the illustration to direct players' actions in different playing processes and evoke the visual atmosphere of an old Persian Bazaar.
Research: I studied books on Persian geometry and motif styles. I also considered articles on the impact of geographical location on carpet design changes. Searching through websites introducing Persian carpets also helped to enrich my knowledge in this field.
Inspiration: The Persian carpet is one of the most significant aspects of Persian culture. As the game theme was carpet weaving, I started studying different design styles, modifying them to reconcile the game's rules, and taking advantage of the abstract visual alphabet. Player boards are specific cities in Iran that are the most recognized for their handmade carpets. I integrated both common motifs in the area and the most remarkable architectural symbol of the region to characterize a city as a player.
Project Duration: The project started in November 2020 in Tehran and finished in May 2021.
Operation Flow: The first etudes were designed based on the initial prototype by the game development team. Followed by several playtests, concepts illustrated and developed after numerous playtest sessions to ensure functional and atheistic aspects of the game's components.
Patents: Copyright: Houpaa Publication