Flow Ambalaj pentru Vin by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2023

Flow Ambalaj pentru Vin

by Wei Sun

Client: DOTONE Brand Design

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #142586

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flow Ambalaj pentru Vin

Flow este un design de ambalaj pentru vin alb care încurajează consumul moderat. Sticla are forma unei clepsidre și este realizată din sticlă transparentă cu strat dublu. Stratul exterior simplu permite vizualizarea recipientului interior în formă de clepsidră. Pe suprafața sticlei este marcată o scală gradată în mililitri. Forma de clepsidră face ca băutura să curgă lent, astfel încât turnarea durează mai mult, iar cantitatea turnată este mai ușor de controlat. Cutia exterioară este realizată din PVC transparent. Flow leagă consumul de băutură de trecerea timpului și le reamintește oamenilor să prețuiască sănătatea.

The Recognition

About the A' Design Award de Argint

Flow Ambalaj pentru Vin a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Flow Ambalaj pentru Vin să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Flow Ambalaj pentru Vin este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensions & Packaging: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Tags: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Production Technology: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Design Challenge: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Research: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiration: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Project Duration: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Operation Flow: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020