Tathra Eco Camp Identitatea Mărcii by Amanda Dempster

Tathra Eco Camp Identitatea Mărcii by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fier in Design Grafic Competition Category.

FierGrafică· 2023

Tathra Eco Camp Identitatea Mărcii

by Amanda Dempster

Client: Amanda Dempster

A' Design Award de Fier Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #142725

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Colors

The Design

About Tathra Eco Camp Identitatea Mărcii

După ce a fost distrusă în incendiile devastatoare din Australia, Tathra Eco Camp avea nevoie de o identitate simbolică care să spună o poveste de întinerire, istorie și imersiune naturală. Proprietarii au căutat o suită de marcă care să eroueze povestea unică a pământului, onorând în același timp semnificația culturală și angajamentul lor față de turismul ecologic. Stilul și reprezentările mărcii rezultate reflectă atractivitatea naturală a taberei și aduc un omagiu peisajului reînnoit cu inelele emblematice ale copacilor și schema unică de culori simbolică creșterea, istoria și întinerirea destinației.

The Recognition

About the A' Design Award de Fier

Tathra Eco Camp Identitatea Mărcii a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Tathra Eco Camp Identitatea Mărcii să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Tathra Eco Camp Identitatea Mărcii merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions & Packaging: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tags: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Production Technology: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Design Challenge: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Research: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Project Duration: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Operation Flow: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patents: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Team Members: Amanda Dempster
Image Credits: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)