Happy Petty Ambalaj pentru Hrană de Animale de Companie by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design de Ambalaje Competition Category.
BronzAmbalaje· 2023
Happy Petty Ambalaj pentru Hrană de Animale de Companie
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award de Bronz Winner in Ambalaje Category
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- Verified Award Winner
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The Design
About Happy Petty Ambalaj pentru Hrană de Animale de Companie
Happy Petty este un design de ambalaj pentru hrana de pisici. Seria folosește șase personaje ilustrate, iar fiecare personaj corespunde unui tip diferit de hrană pentru pisici. Îmbrăcămintea, culorile și elementele grafice se schimbă de la un personaj la altul, astfel încât fiecare ambalaj are o personalitate distinctă. Personajele sunt inspirate din figuri celebre din picturi și din celebrități ale modei. Culorile vii sunt folosite pentru a atrage atenția și pentru a se îndepărta de ambalajele tradiționale pentru hrana animalelor de companie. Designul își propune să exprime coexistența dintre oamenii moderni și animalele lor de companie.
The Recognition
About the A' Design Award de Bronz
Happy Petty Ambalaj pentru Hrană de Animale de Companie a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Happy Petty Ambalaj pentru Hrană de Animale de Companie să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Happy Petty Ambalaj pentru Hrană de Animale de Companie satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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