Aur Eveniment · 2023
Gateway To Future Expoziție
- A' Design Award de Aur 2023 in Eveniment
- CLIENT: Planning Department of HKSAR Government
- Estimated Number of Design Views: 950,889
- Verification code 96B15EEBF0 · Verify this award
Colors
About Gateway To Future Expoziție
Gateway To Future este o expoziție în aer liber captivantă care facilitează împletirea experiențelor fizice și virtuale pentru crearea unor experiențe imersive. Întreaga expoziție a fost concepută într-o manieră intrigantă, interactivă și ușor de înțeles, pentru a prezenta cele mai remarcabile dezvoltări ale infrastructurilor de transport maritim, terestru și aerian, transformând Hong Kong într-un oraș-lume al Asiei. Echipa a reflectat asupra ideii de a integra informații factuale cu elemente de joc pentru a dezvolta un joc de masă hibrid, combinat cu jocuri mobile online personalizate, pe care vizitatorii să le poată juca și experimenta.
About the A' Design Award de Aur
Gateway To Future Expoziție a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Gateway To Future Expoziție să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Gateway To Future Expoziție creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.
Press Kit
- Unique Properties
- The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
- Dimensions & Packaging
- Approximately 500 square metres
- Tags
- event, exhibition, multimedia, interactive, AR, game, public space
- Production Technology
- EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
- Design Challenge
- To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
- Research
- With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
- Inspiration
- Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
- Project Duration
- The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
- Operation Flow
- Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
- Image Credits
- Oval Design Ltd.
