Bronz Ambalaje · 2023

Huanghelou Ambalajul Berii

by Jin Zhang

A' Design Award de Bronz 2023 in Ambalaje
CLIENT: Huanghelou
Estimated Number of Design Views: 14,943
Verification code F34BF9E2C9 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Huanghelou Ambalajul Berii

Turnul Macara Galbenă este cea mai faimoasă clădire de reper din Wuhan, China. Această serie de beri sunt cutiile de imagine oraș lansate de Turnul Macara Galbenă. Ei recomandă tuturor Wuhan prin bere, un produs de consum zilnic. Și prin utilizarea verdelui, care reprezintă vitalitate și sănătate, și a violetului misterios, pentru a arăta prosperitatea orașului de la zi până la noapte. În ceea ce privește selecția elementelor, designerul a căutat elementele cele mai reprezentative din diverse zone ale orașului pentru a le descrie și a adăugat scene de personaje pentru a face întreaga viață mai vie și mai aproape de consumatori.

About the A' Design Award de Bronz

Huanghelou Ambalajul Berii a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Huanghelou Ambalajul Berii să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Huanghelou Ambalajul Berii satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Press Kit

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower