Taichung Public Library Identitatea Mărcii by Yichun Lin

Taichung Public Library Identitatea Mărcii by Yichun Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2023

Taichung Public Library Identitatea Mărcii

by Yichun Lin

Client: Yichun Lin Design

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
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Colors

The Design

About Taichung Public Library Identitatea Mărcii

Fiind prima clădire din Taiwan care combină un muzeu de artă și o bibliotecă, crearea sistemului de branding al Bibliotecii Publice Taichung se concentrează pe fuziunea dintre natură și civilizație. Filosofia de design subliniază integrarea perfectă a arhitecturii moderne cu elemente naturale și își propune să evoce un sentiment de prospețime și curiozitate. Sistemul de branding promovează o atmosferă care încurajează vizitatorii să se adâncească în diversele experiențe culturale oferite de Biblioteca și să se bucure de echilibrul dintre civilizația contemporană și liniștea pădurii.

The Recognition

About the A' Design Award de Bronz

Taichung Public Library Identitatea Mărcii a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Taichung Public Library Identitatea Mărcii să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Taichung Public Library Identitatea Mărcii satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensions & Packaging: Minimum size of logo: 35mm x 6.5mm
Tags: Visual Identity, Logo, Branding, Graphics, Printed Matter
Production Technology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Research: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiration: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Project Duration: December 2020 to January 2021, Taiwan
Operation Flow: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Team Members: Art Director: Yichun Lin
Image Credits: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017