Changsha Fundoland Complex de divertisment by Xiang Li

Changsha Fundoland Complex de divertisment by Xiang Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2023

Changsha Fundoland Complex de divertisment

by Xiang Li

Client: X+Living

A' Design Award de Argint Winner in Interior Category

25,238

Verified Award Winner

Verify Award Status for #146024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Changsha Fundoland Complex de divertisment

Changsha Fundoland este un complex de divertisment situat în Changsha, China. Interiorul se întinde pe o suprafață de peste 4.500 de metri pătrați și cuprinde mai mult de zece zone de divertisment, incluzând restaurante, un pub, o scenă de muzică live, o pistă de bowling și camere de karaoke. Un coridor de 60 de metri, în formă de tunel, formează traseul principal și evită coloanele fixe ale clădirii. Zonele de divertisment sunt amplasate pe ambele laturi ale coridorului pentru a îmbunătăți accesul și a încuraja explorarea. Motivele inspirate de trenuri și vagoane ghidează vizitatorii prin spațiu și susțin o narațiune imersivă.

The Recognition

About the A' Design Award de Argint

Changsha Fundoland Complex de divertisment a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Changsha Fundoland Complex de divertisment să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Changsha Fundoland Complex de divertisment este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP