Effortless Design de Ambalaj by E2W Studio

Effortless Design de Ambalaj by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2023

Effortless Design de Ambalaj

by E2W Studio

Client: E2W Studio

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Design de Ambalaj

Effortless este un design de ambalaj pentru un brand de îngrijire a părului personalizat. Brandul oferă peste 300 de soluții precise de îngrijire a părului, bazate pe tipul de păr, mediul de viață și obiceiurile de coafare. Ambalajul conține doar informații funcționale, aranjate într-o ordine vizuală clară, astfel încât funcția și aspectul să fie unificate. Logoul folosește un font sans serif umanist, iar simbolul îmbină litera E cu o linie de gradație precisă. Un sistem de grilă variabil, bazat pe raportul de 1 la 1,414, ghidează fiecare machetă. Fiecare ambalaj măsoară 52 mm în lățime, 52 mm în adâncime și 190 mm în înălțime.

The Recognition

About the A' Design Award de Argint

Effortless Design de Ambalaj a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Effortless Design de Ambalaj să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Effortless Design de Ambalaj este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A