Digital Human Platformă de Transmisiune Live by Baidu Online Network Technology Beijing

Digital Human Platformă de Transmisiune Live by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Mobile Competition Category.

ArgintMobile· 2023

Digital Human Platformă de Transmisiune Live

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award de Argint Winner in Mobile Category

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Verified Award Winner

Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Platformă de Transmisiune Live

Digital Human este o platformă de transmisiune live construită pe tehnologia inteligenței artificiale. Platforma susține producția de oameni digitali, construirea camerelor de transmisiune live și interacțiunea om-calculator. Prezentatorii AI transmit continuu douăzeci și patru de ore pe zi, ceea ce elimină nevoia de personal la fața locului și de studiouri fizice. Imaginea fiecărui prezentator poate fi personalizată pentru a se potrivi identității unui brand. Scenele virtuale diversificate reduc costurile de construcție și prezintă atributele produselor și conceptele brandului. Scopul este de a reduce costul și dificultatea transmisiunilor live.

The Recognition

About the A' Design Award de Argint

Digital Human Platformă de Transmisiune Live a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Digital Human Platformă de Transmisiune Live să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Digital Human Platformă de Transmisiune Live este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.