Eastern Seawall Sistem de Signalistică by Yi Zhang

Eastern Seawall Sistem de Signalistică by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2023

Eastern Seawall Sistem de Signalistică

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award de Argint Winner in Grafică Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Sistem de Signalistică

Eastern Seawall este un sistem de signalistică conceput pentru o promenadă de coastă din Peninsula Dapeng, Shenzhen, China. Șase secțiuni separate de-a lungul unui țărm de 32 de kilometri sunt legate printr-un limbaj vizual unitar. Panouri de semnalizare, hărți ale zonei și prezentări ecologice sunt amplasate de-a lungul drumurilor și la intrări. Săgețile modelate după fluxul mareelor oferă o orientare clară. Panourile sunt realizate din lemn masiv de merbau rezistent la coroziune, cu un schelet din contravântuiri încrucișate de oțel. Structurile modulare permit o asamblare flexibilă pe diguri maritime, trepte, pante și recife și reduc sarcinile eoliene într-un climat sărat și umed.

The Recognition

About the A' Design Award de Argint

Eastern Seawall Sistem de Signalistică a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Eastern Seawall Sistem de Signalistică să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Eastern Seawall Sistem de Signalistică este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）