The Dark Side of the Moon Scrisoare De Dragoste de Maria-Luisa Uth

Lucrarea The Dark Side of the Moon Scrisoare De Dragoste de Maria-Luisa Uth este un câștigător de mare prestigiu al premiului 2023 A' Design Award de Bronz în Categoria de Competiție Design Grafic.

BronzGrafică· 2023

The Dark Side of the Moon Scrisoare De Dragoste

de Maria-Luisa Uth

Client: Fortuna Design Studio

Câștigător al premiului A' Design Award de Bronz în Categoria Grafică

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Designul

Despre The Dark Side of the Moon Scrisoare De Dragoste

The Dark Side of the Moon este o scrisoare de dragoste care spune o poveste de dragoste tradițională chineză. Acest proiect celebrează designul vechi de imprimare, cu accent pe tipărire, ilustrații, design grafic și materiale. Pachetul scrisorii se deschide și partea întunecată a lunii devine vizibilă. Scrisoarea este pliată ca o poșetă de buzunar, o metodă de pliere din Japonia care și-a făcut drum în Europa în secolul al XVIII-lea și a devenit populară ca metodă de pliere a scrisorilor de dragoste. Hârtia folosită, care poate fi pliată fără crăpare și care este translucidă, lasă cele două părți ale literei să se topească atunci când este ținută împotriva luminii.

Recunoașterea

Despre A' Design Award de Bronz

The Dark Side of the Moon Scrisoare De Dragoste a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca The Dark Side of the Moon Scrisoare De Dragoste să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. The Dark Side of the Moon Scrisoare De Dragoste satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensiuni și Ambalare: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etichete: graphic design, illustration, print, type design, package design
Tehnologie de Producție: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Provocare de Design: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Cercetare: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspirație: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Durata Proiectului: started August in Hangzhou and finished November in Hangzhou
Flux Operațional: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Credite Imagini: Qianli Ma, Maria-Luisa Uth