Argint Grafică · 2023
We Belong Here Identitatea Corporativă
by Jiyun Kim
- A' Design Award de Argint 2023 in Grafică
- Estimated Number of Design Views: 40,028
- Verification code 3F725B163B · Verify this award
Colors
About We Belong Here Identitatea Corporativă
We Belong Here este un concept interactiv de branding expozițional pentru Otis Design Week, care încurajează colaborarea interculturală. Prin topuri personalizate, studenții își pot exprima identitățile, pot stimula comunicarea și pot construi o comunitate care transcende barierele lingvistice și culturale. Acest instrument promovează incluziunea și egalitatea, făcându-l un plus valoros pentru orice program educațional.
About the A' Design Award de Argint
We Belong Here Identitatea Corporativă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca We Belong Here Identitatea Corporativă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. We Belong Here Identitatea Corporativă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Press Kit
- Unique Properties
- Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
- Dimensions & Packaging
- Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch - Tags
- Branding, Education, Inclusive, Identity, Diversity
- Design Challenge
- Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
- Inspiration
- Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
- Project Duration
- The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
- Operation Flow
- The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.
