Cense of Poem Ambalaj pentru Beţişoare de Tămâie by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Cense of Poem Ambalaj pentru Beţişoare de Tămâie by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2023

Cense of Poem Ambalaj pentru Beţişoare de Tămâie

by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Client: A Cense of Poem

A' Design Award de Bronz Winner in Ambalaje Category

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Colors

The Design

About Cense of Poem Ambalaj pentru Beţişoare de Tămâie

Cense of Poem este un design de ambalaj pentru beţişoare de tămâie. Cutia este realizată din acril cu gravură laser. Cutia translucidă cu înveliş mat exprimă forma şi curgerea fumului. Culorile cutiilor corespund culorilor beţişoarelor de tămâie din interior. Fiecare cutie poartă un design grafic care se potriveşte cu aroma beţişoarelor de tămâie din interior. Cele trei serii în galben, verde-acvamarin şi mov fac referire la virgulă, linie de pauză şi semnul exclamării. Ambalajul îşi propune să ofere o experienţă senzorială poetică şi misterioasă.

The Recognition

About the A' Design Award de Bronz

Cense of Poem Ambalaj pentru Beţişoare de Tămâie a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Cense of Poem Ambalaj pentru Beţişoare de Tămâie să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Cense of Poem Ambalaj pentru Beţişoare de Tămâie satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensions & Packaging: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tags: Incense, Poetic, Fragrance, Package, Brand Identity
Production Technology: The box is made of acrylic with laser engraving.
Design Challenge: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Research: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspiration: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Project Duration: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Operation Flow: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Team Members: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Image Credits: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.