Shan Yi Design de Identitate de Brand by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2023

Shan Yi Design de Identitate de Brand

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Design de Identitate de Brand

Shan Yi este o identitate de brand concepută pentru o companie de tehnologie inteligentă care deservește agricultura. Logo-ul folosește o formă de scut ca ramă vizuală pentru a sugera protecție și durabilitate. În interiorul scutului, literele S și Y sunt decalate și legate între ele, făcând referire la numele brandului și la legătura dintre tehnologia inteligentă și agricultură. Sunt incluse, de asemenea, modele de urme de roți și spice de grâu, evocând recolta de toamnă. Liniile au o grosime uniformă, iar logo-ul respectă proporția de aur. Semnul poate fi imprimat, cusut sau turnat prin injecție în diverse dimensiuni, inclusiv pentru utilizare ca emblemă auto.

The Recognition

About the A' Design Award de Bronz

Shan Yi Design de Identitate de Brand a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Shan Yi Design de Identitate de Brand să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Shan Yi Design de Identitate de Brand satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu