Vicutu Concept Design Interior pentru Magazin Flagship de Antistatics Architecture

Lucrarea Vicutu Concept Design Interior pentru Magazin Flagship de Antistatics Architecture este un câștigător de mare prestigiu al premiului 2023 A' Design Award de Aur în Categoria de Competiție Design Interior.

AurInterior· 2023

Vicutu Concept Design Interior pentru Magazin Flagship

de Antistatics Architecture

Client: Vicutu

Câștigător al premiului A' Design Award de Aur în Categoria Interior

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Designul

Despre Vicutu Concept Design Interior pentru Magazin Flagship

Vicutu Concept este un interior de magazin flagship creat pentru un brand de modă din Beijing. Magazinul se întinde pe 1.680 de metri pătrați, pe două etaje. Un amplu sistem tridimensional de tip diagrid din aluminiu împletit formează fațada și face referire la țesăturile și croitoria hainelor bărbătești. În interior, pereții texturați din ciment artistic creează un cadru calm și sculptural. Pereții și tejghelele de expunere par să crească din podea și din tavan, iar sursele de lumină ascunse întăresc senzația de continuitate. Interiorul le oferă vizitatorilor o experiență fizică a spațiului și a modei.

Recunoașterea

Despre A' Design Award de Aur

Vicutu Concept Design Interior pentru Magazin Flagship a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Vicutu Concept Design Interior pentru Magazin Flagship să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Vicutu Concept Design Interior pentru Magazin Flagship creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.
Dimensiuni și Ambalare: Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries. The facade is all prefabricated panels and installed on site precisely. The architecture area of the store is 1,680 sqm, divided in two stories.
Etichete: Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
Tehnologie de Producție: For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.
Provocare de Design: The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
Cercetare: The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
Inspirație: Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.
Durata Proiectului: Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
Flux Operațional: Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
Brevete: Copyrights belong to AntiStatics Architecture, 2023.
Membrii Echipei: Architect’ Firm: AntiStatics Architecture, Lead Architects: Mo Zheng, Martin Miller, Project Architect: Christopher Beckett, Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang, Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd), Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd., GRG Fabricator: E-grow Shanghai
Credite Imagini: Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics