Nu Us Supplement Identitate Vizuală by Salvita Bingelyte

Nu Us Supplement Identitate Vizuală by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fier in Design Grafic Competition Category.

FierGrafică· 2023

Nu Us Supplement Identitate Vizuală

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Fier Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #150619

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Colors

The Design

About Nu Us Supplement Identitate Vizuală

Nu Us este o identitate vizuală pentru un brand de suplimente vitaminice. Logotipul combină patru litere majuscule într-o singură imagine coerentă. Literele folosesc un font subțire și uniform, cu margini clare și spațiere constantă, ceea ce menține marca clară și ușor de citit. Suplimentul este comercializat sub formă de capsule de zi și de noapte. Capsulele de dimineață sunt introduse într-un flacon alb, iar cele de noapte într-un flacon negru. Forme simple de soare și lună, în galben strălucitor, marchează diferența. Designul minimalist este aplicat pe etichete, cărți de vizită și pungi pentru cumpărături.

The Recognition

About the A' Design Award de Fier

Nu Us Supplement Identitate Vizuală a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Nu Us Supplement Identitate Vizuală să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Nu Us Supplement Identitate Vizuală merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.